Looking at digital technologies, it is evident that web design is at one of the most exciting times. Technological advances have seen the number of online users increase. This has led to the invention of new designs and more focus on web accessibility to make the digital landscape accessible and convenient for everyone. With many designs coming up, it is imperative to assess the nature of these trends and identify the ones that are likely to feature in future website design.
Whether you are in the process of designing a new website or you are just passionate about this subject, here are some notable trends you can expect to see in modern websites.
Flat designs are increasingly becoming popular in the website design space. Flat designs can be described as minimalist designs that employ clean open spaces, bright colours, and simple 2-D illustrations. Minimalist designs have been around for some time now, but it is only recently that it has grown into a widely accepted standard in the web design landscape.
The need to have websites that load fast is one of the main attractions to flat web design. Flat designs are also known to stick to simple visual elements, and minimal clutter – a fact that contributes significantly to their fast loading times and their responsive nature.
Use of White Space
Just like with flat web design, the use of white space further emphases on the fact that “less is more.” This implies that more websites are opting to embrace more straightforward layouts with significant amounts of white space.
White space or is the space on a page is intentionally left on a website to offer website visitors with some breathing space as they browse through the listings. From a designer’s irrespective, the use of whitespace between key elements or sections of a website enhances readability and makes it easy for visitors to find their way on a site.
The use of conversational bots and machine learning is fast gaining prominence in web design. As chatbots become an essential feature in most websites, there have been significant advances in the capabilities of bots. Bots and artificial intelligence, for a long time, have been seen as a preserve of those big corporate websites. But in recent years smaller websites too are starting to join the trend.
Some of the main benefits realised by companies that use conversational bots include:
- Greater user convenience by offering instant responses to their queries.
- Operational efficiency through automated transitions at the help desk.
Over the years, there has been a lot of emphasis on designing websites within a grid. The use of grids is largely informed by the need to inject some harmony and consistency to a website. However, the rapid shift in web design practises has seen many designers break out the grid, and instead, add some creative flair into their designs.
Breaking away from the grid helps in guiding the user’s eyes to important sections of your site. This new approach is vital in enhancing the conversion rates of a website.
Use of Organic Shapes
An organic shape in web design can be defined as a shape with an uneven form. Organic shapes appear more humanistic with their unusual appearance, a fact that makes them more appealing to website users. Most designers combine organic shapes with an illustration as a way of adding some depth and beauty of your site.
The need for website accessibility is a movement that is poised to trend in years to come. Accessibility has a lot to do with making websites accessible to persons who are abled differently. Designers, thus, are encouraged to factor in the needs of persons with disabilities when coding.
Unfortunately, many sites still fall short as far as accessibility is concerned, but with increased awareness, things are expected to change. As key stakeholders champion for website accessibility, the sooner you comply with these guidelines, the better.
There you have it, top trends in website design that should not be ignored. From an aesthetic point-of-view, websites are poised to move towards clean and practical designs. From a user’s experience perspective, we expect to see sites being more responsive and accessible to everyone.