Essentials of Web Design

Every website owners and designers may follow a different approach when it comes to building a website. As much as website design is about achieving your design and functional objectives, there is a standard checklist that guides the actions of any designer. It is worth noting that embracing ethical web design standards will your site stand out from the crowd. Before you embark on designing, here are some fundamental elements of website design that you have to get right.

Layout and Visuals

Your site’s look is a crucial part of web design. Getting the visuals and overall appearance is critical to evoking the right impressions. Well aware that most web users take less than 50 milliseconds to form an opinion about a site, designers should be able to wow their audience right from the start. Creating a wow factor involves incorporating a handful of soothing adjectives, using simple and intuitive designs, adding plenty of whitespaces, and the use of grid based designs to make everything look purposeful.

Colour Scheme

The colour scheme and fonts have been shown to play a key role in informing the opinion of anyone visiting a website. Ideally, the colour scheme chosen should be informed by the brand perspective, along with the demographics of your target market.

Accountants, for instance, might be forced to stick to blue or green to show some professionalism. This also indicates that the expectations of your visitors do matter when coming up with a colour scheme.


A site’s navigation plays the role of directing your visitors to the information they are looking for. A sites navigation elements are often found on the sites headers, footers, and the body. Navigation stretches beyond the menus. Thus, you might also think about the possibility of adding some directional arrows, and a sticky “back to top” feature to get them back to the main menu in an instant.


Just as you need to furnish a house once it is built, web designers are also expected to furnish the site’s layout with some content. Web design practises require that proper content should be organised and clear. Communicating early is critical as people do not have all the time in the world to try and figure out what you are saying. Proper use of subheading and the ordered lists can help make your site more appealing, as far as content is concerned.

Remember Mobile Users

With mobile traffic way above desktop traffic, you need to think about finding ways that you can better serve visitors who access your site on phones and tablets. With major search engine factoring mobile-friendliness when it comes to ranking websites, mobile-friendly sites are now a necessity in the digital landscape. Websites designers, thus, you should be well prepared for mobile traffic.