A great website design is largely a relative phrase. How good a website is informed by the opinion that one holds as far as web design is concerned. Some people might evaluate the greatness of a website by the time it is was designed. Anything designed pre-2019, for instance, might be considered not great.
From a designers perspective, a great website is one that achieves the objectives that it was created for. In light of this fact, here are some key elements that define a great website design.
A Strong Colour Palette
Colour schemes are amongst the most important design features when it comes to website design. Great websites have a strong colour palette, which serves to make the website appear cohesive. The colour scheme employed some of the best websites you see is often based on a few primary and secondary colours. Using too many colours, on the other hand, creates visual distractions which often hurting the overall design of the site. Simplicity is king as far as the use of colours is concerned.
Plenty of Whitespace
Great websites are known to have plenty of whitespaces. Whitespace is not essentially about colour; it is a design term that is used to describe the space left on the site. Website designers use whitespace to create a buffer zone between some key parts of the website, such as the margins and sidebars. With some whitespaces and a couple of design features, it becomes a lot easy for the designer to direct the eyes of the visitors and allow for easy navigation.
Superior Backend Coding
All great websites are known for superior backend coding. This design feature, however, is not meant to be seen, but it should be felt when it comes to the overall functionality of the website. Behind every successful website is a great deal of backend coding. Some common perks associated with great coding include fast loading times, flawless functions, and superior navigation. In light of this fact, most top corporations will be willing to spend top dollar for the services of renowned developers instead of buying some premium themes or templates.
Another notable observation amongst greet websites is that they are designed with the user in mind. Looking at a website such as Bingo.com Casino, you can easily tell that it is designed for the end-user and not just for purposes of boosting their rankings. Some companies tend to give Google more preferences than their visitors. However, this should not be the practise in web design. Learning from successful websites, the user should always come first.
With technological advances and superior internet connectivity, people expect things to load fast. In light of this fact, web designers should optimise websites for speed. Looking at some of the best websites, you will realise that they load quite fast. If you do not want to hurt your online prospects just because of slow loading speeds, you should have your site optimised for speed.
Most successful businesses understand that the sole objective of being in business is to make money. Part of achieving this objective requires that websites should have relevant call-to-action prompts. CTAs are mostly employed in things like email subscriptions, free downloads, free consultations, and other invites.
In any successful website, CTAs are usually incorporated strategically into a website. Proper use of these prompts is essential in turning visitors to customers. You should expect to have CTAs in areas such as the sidebars, on the resource page, and at the end of a blog post, to name a few.
Having a great website requires you to learn from the best and implement what you have learnt. By incorporating these features into your website design and prioritising user experience, you can create a stunning website that will attract new visitors. It will also keep existing ones coming back, generate leads, and most importantly, turn visitors into customers.